Behind the Build, Real Stories from the Product Trenches
Step inside real-world startup challenges, bold product bets, and rapid iterations. Each short video tells the story behind a key decisions, what we aimed for, what happened, and what I learned. No jargon, no fluff, just practical insight from someone who's been there.
Leading Through Localisation: How Product Thinking Opened a £100M Market
When a critical product feature breaks during market expansion, what do you do? Here's how I led DoorFeed's successful entry into the UK real estate market, overcoming valuation challenges to unlock significant growth.
The Deadline That Broke Us: A Hard Lesson in Startup Leadership
What happens when ambition overrides reality? In this raw, behind-the-scenes story, I share how a two-week sprint to redesign a property management app became a six-month battle with burnout, pressure, and missed expectations.